The Tab
The Tab's Creative Student Marketing Group
Screen Shot 2017-04-18 at 15.03.49.png

Barclays: Finding the young women to watch in 2017

 
nina cover.jpg
 
 

The Tab Future 100: Finding the young women at uni set to break the glass ceiling, with Barclays

 

THE CHALLENGE

To position Barclays as an employer that promotes diversity, specifically for their early careers opportunities (internships and graduates).

THE STUDENT INSIGHT

Gender equality is a huge topic at university, and The Tab prides itself on being at the forefront of the conversation through the promotion of equal rights for young women. Equally, there is much more to students lives, and their achievements, beyond the course they study; be that campaigning, charity or entrepreneurship to name a few. Students are extremely proud of who they are individually, and as a community. 

THE FUTURE 100

So, we created a platform to give high achieving, aspirational, young woman at university a stronger voice, and improved opportunities. This is The Tab Future 100, in association with Barclays.

Split into three distinct phases. Firstly, we created a huge, nationwide, voting system to identify the future 100 female leaders. These women will be then be celebrated in a digital, interactive league table, profiling each entrant. Lastly, we are creating a mentoring event at Barclays HQ to celebrate the women.

Voting: We extensively scoured 25 universities in the UK to understand which young women deserve to be recognised for their work outside of their degree, speaking to student bodies, communities and friendship groups. The top 400 women were then split out by their universities and profiled in local voting stories on our site, where we encouraged students to get behind their favourites -  with the most voted getting into the top 100 list. Voting now closed.

We created 25 local voting systems, one for each uni we profiled

We created 25 local voting systems, one for each uni we profiled

The Future 100 Table: We are now producing an interactive list of the top 100, with our winners confirmed (internally). This list will give credence to each individual that made it on there, profiling each of their achievements in a bio. Users will be able to split by year and by university to see the ranking system in more detail. Currently in development.

Voting & F100 Table: Barclays branding is integrated throughout both phases, through sponsorship and CTAs. Equally, we created a form allowing students to pre register for info on Barclays early career opportunities

F100 Event: We have collaborated with Barclays to create a special event for the top 30 finalists in early May. They will hear from the top influential women at Barclays, get group mentoring sessions, and have an awards ceremony for the top three winners. Each of the top 30 have confirmed their attendance.

THE RESULTS

So far have been phenomenal (completion early May):

  • Over 560,000 visits to the local voting stories across the universities, making it our most successful brand partnership ever (vs a 65.k UU’s benchmark)

  • Over 40,000 social engagements (likes, shares, comments) on Facebook as students campaigned for votes
  • Over 250,000 votes cast for final F100 table

  • Already 190+ sign ups to the Barclays pre-reg site

Check Out The Campaigns

Get In Touch