The Tab
The Tab's Creative Student Marketing Group
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Circle: Resolving money moments

 
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Resolving money moments with Circle

 

THE CHALLENGE

Drive downloads of the social payment app 

THE STUDENT INSIGHT

Every friendship group at university has specific relatable moments which money and paying money to friends are at the heart of; be that booking summer holidays holiday, splitting nights out, or paying bills for house shares

THE IDEA

So we created a social video, filmed entirely within iMessage on an iPhone, that demonstrated the role the app can play during these awkward money moments with mates. Humorous, shareable, authentic and totally relatable amongst students, we even showcased the real experience of using the app

 
 

THE RESULTS

  • Over 290,000 views of the video

  • Over 1,500 social engagements

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