The Tab
The Tab's Creative Student Marketing Group
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L'Oreal: Driving diversity

 
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Driving diversity at L'Oréal

 
 

THE CHALLENGE

L'Oreal want to promote multicultural opportunities in the workplace, increasing the diversity of applicants to their internships and grad programmes

THE STUDENT INSIGHT

Those from a less privileged background are more likely to be first gen students in their family, as such there is a certain sense of community, collaboration and support amongst them. 

THE BIG IDEA

A collection of bespoke stories dedicated to being relatable and appealing to this particular subsection of students, amongst them; 'Why having a part time job at uni makes it better in every way', 'what its like to be the first person in your family to go to uni', and profiling L'Oreal's own grad scheme through an interview with one of their grads. Insightful, educational, personal thought starters for those seeking advice and guidance.

THE RESULTS

  • 66,000 views across all content (150% above benchmark)
  • Over 2,300 shares, likes and comments

Check Out The Campaign