Meeting the next gen entrepreneurs with Pot Noodle
Position Pot Noodle as a food for busy, on-the-go 18-24 yr olds
THE STUDENT INSIGHT
Cooking can sometimes become a necessity, rather than a pleasure, for those students that are out there living life to the fullest. Whilst the short attention span theory is a myth, students certainly value convenience that frees them to pursue personal goals.
A series of seven stories profiling entrepreneurial students, designed to demonstrate that life is for living, not just cooking. From the invention of the ‘kettle kup’ (a mini rechargeable kettle that can be carried anywhere), through to students earning whilst studying, we showcased the thinkers and the doers across British uni’s
Over 350,000 views of the Pot Noodle branded stories
- Over 6,000 likes, shares and comments of stories across social media