The Tab
The Tab's Creative Student Marketing Group
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Student Cribs: Housing Guides

 
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Local student housing guides with Student Cribs

 

THE CHALLENGE

Position Student Cribs as the student letting company at the heart of the student community, across their key territories

THE STUDENT INSIGHT

Creating stories with a local theme, tone and language generates a sense of individuality and personalisation amongst students. You have to speak in a very familiar tone in order to gain their approval and interest

THE IDEA

We created six hyperlocal sponsored housing guides that students could instantly relate to, positioning SC as authentic, insightful and educational amongst locals. Housed at local The Tab sites, and distributed across our local Facebook channels

THE RESULTS

  • 41,000 views of the local Branded Stories (up 275% vs benchmark)

  • Average dwell time of over 3:30 mins

Check Out The Campaigns