The Tab
The Tab's Creative Student Marketing Group
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Soap & Glory: Inspiring beauty blogging

 
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How to make it in beauty blogging with Soap & Glory

 

THE CHALLENGE

Simply, raise awareness of Soap & Glory brand and product range amongst students

THE STUDENT INSIGHT

Young women at university are passionate about, and interested in, make-up and the beauty industry - and have the money to spend. In recent years make-up has been reclaimed by young women as a way to empower and express, rather than a tool for the male gaze, and unites women in their love of it

THE IDEA

We covered Soap and Glory’s on-campus activity, featured students who have succeeded in the fashion industry and featured Soap and Glory as a strongly relatable product

THE RESULTS

  • The stories drove over 900 students to find out more about becoming a Soap & Glory 'Glambassador'

  • Drove 250+ students to the S&G site to purchase product

Check Out The Campaigns

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