How to make it in beauty blogging with Soap & Glory
Simply, raise awareness of Soap & Glory brand and product range amongst students
THE STUDENT INSIGHT
Young women at university are passionate about, and interested in, make-up and the beauty industry - and have the money to spend. In recent years make-up has been reclaimed by young women as a way to empower and express, rather than a tool for the male gaze, and unites women in their love of it
We covered Soap and Glory’s on-campus activity, featured students who have succeeded in the fashion industry and featured Soap and Glory as a strongly relatable product
The stories drove over 900 students to find out more about becoming a Soap & Glory 'Glambassador'
- Drove 250+ students to the S&G site to purchase product