The Tab
The Tab's Creative Student Marketing Group

Ad Products

 
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All of our ad products reflect The Tab's editorial ethos, to tell stories students care about. Our in-house Creative Brand Strategy team are experts at creating stories students love to read, watch and share with their friends which deliver your brand messaging. Branded storytelling at scale is at the heart of all our Brand Partnerships.


Branded Stories

Branded Stories sit at the heart of every Brand Partnership. The Tab’s in-house creative team work with brands and agencies to communicate a brand’s messaging and aspirations through original stories and inspire students to share.

The success of Branded Stories is measured against guaranteed engagement and pageviews targets.

Click to read about the food 'you have to eat in Reading before you die'

Click to read about the food 'you have to eat in Reading before you die'


Custom Branded Stories

Custom Branded Stories are our premium branded story product created using Shorthand or from scratch by our in-house design and development team. They make use of high-impact video formats and full screen parallax imagery on both mobile and desktop.

The success of Branded Stories is measured against guaranteed engagement and pageviews targets.

Click to see our definitive guide to Newcastle with Natwest

Click to see our definitive guide to Newcastle with Natwest


Branded Social Video Stories

The Tab’s in-house video production team create short, snappy, shareable videos designed for sharing on Facebook, and their social video stories are now watched more than 100M times every month. This team also works with brands to help them engage and tell stories to 100,000s of students on Facebook by creating Branded Social Video Stories.

Click to see our social video with Circle

Click to see our social video with Circle


Branded Story Units

Brands can promote Branded Stories on our homepages and in-read to reach and engage more than 1M students every day. Benefits include:

High engagement: 2% average CTR is 10x higher than the industry standard for banner advertising.

Local targeting: Units can be used to reach every UK university or target specific universities.


Social Promotion

Brand Stories and Branded Social Video Stories are posted across all of The Tab’s Facebook pages and Twitter accounts, instantly reaching more than 1M students. Brands can also target audiences at specific universities or regions by posting on local Facebook pages, such as The Tab Leeds.

The Tab’s in-house social experts pick the best time to post and use paid promotion on Facebook to reach an even wider audience. 

Click to view our ASOS stories

Click to view our ASOS stories


Display

Brands can reach student audiences using our suite of mobile, desktop, video and native advertising units. The Tab's online inventory can be accessed programmatically via a number of DSP’s. Our teams can also help non-programmatic advertising buyers to create, manage and deliver display campaigns on their behalf, through:

Private Marketplaces: Via The Tab's Private Marketplace, our teams can help programmatic buyers improve user targeting and increase engagement.

Advanced Data Targeting: Every article on The Tab has been tagged (by category and region) to help programmatic buyers and our Optimisation Managers to improve campaign targeting.

Audience Extension: The Tab's audience extension product leverages first-party user data to help brands target student audiences outside of our website.