Meeting the next big name student DJs with Soundcloud
THE CHALLENGE
Drive awareness of Soundcloud Go through the promotion of their electro DJ competition.
THE STUDENT INSIGHT
From supporting a study session in the library, to setting the tone before a night out, music is a huge part of students lives. Music is a form of identity, and those who are really passionate for it are proud to share their interest in, and knowledge of, the music scene they love the most.
THE BIG IDEA
So, we collaborated with Raptor, the student brand activation agency, to profile a collection of the best up-and-coming house, techno, disco and garage DJ's currently at uni.
Created as a National Branded Story piece, we featured info on each DJ (age, uni, course, music style and residency) alongside their Soundcloud playlist. As well as listening to their playlists, users could also 'like' their favourite DJ set, with the most liked DJ winning a trip to play a surprise set in Ibiza
THE RESULTS
Over 34,600 page views of the Branded Stories (over 100% up on benchmark)
- Over 3,050 social engagements (likes, shares, comments), with both DJs and avid electro fans sharing the story