The Tab
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Teach First: Captain of the Year

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Celebrating the best Sports Captain in the UK, with Teach First



Teach First wanted to be front of mind amongst the ‘natural leaders’ at university, driving brand awareness and consideration of a career in teaching to a wider, non-traditional, audience


Across every uni there are natural born leaders, from society presidents to those running team projects. However, among the most devoted and driven are the Sport Captains, leading their sports teams out onto the fields of play every week. 

We know that Sport is a huge part of uni life, and as a result, the captains are like minor celebrities on campus.


So, we decided to conduct a nationwide search, and be the very first to find the best sports captains at uni. We split the campaign into three parts: Nominations, Voting and Reveal.

We focused on 25 major universities across the UK, and put all the power into the hands of the students. Firstly, they nominated themselves or fellow students who they think deserved recognition, before voting to crown their champion, then The Tab revealed the final list, out of over 250 finalists.  

The Nominations and Reveal stages were housed within a bespoke Custom Branded Site, entirely co-branded with Teach First logos and colouring. 

The overall winner, Maddie Arlett, not only received a sense of well-deserved pride, honour and an inaugural crown, but Maddie and her team were also taken out for a celebratory dinner and given a year's sponsorship by Teach First. 




  • The Captain of the Year 2018 story had over 219,000 views in total, massively surpassing our 120,000 benchmark

  • Over 11,000 Facebook Shares and 707 clicks to the Teach First website

Check Out The Campaign

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