Drive awareness of Unlocked's new grad scheme and debunking the myths about life as a prison officer
THE STUDENT INSIGHT
There's a lot of interest in hearing from grads that turned their backs on 'traditional grad schemes', particularly when joining a profession like the prison service, which is shrouded by preconceptions about working life there
THE BIG IDEA
So we went inside the prison service and interviewed three graduates (two female, one male) about what life is really like working as a prison officer, in London. The grads tackled the general misconceptions about the job - the environment is tough, the salary is poor, and the progression is limited - and spoke openly and honestly about why they enjoy it so much. Given it's such an unusual industry to move into for a grad, it was a really compelling story to tell.
Driving over 10,000 views of the story, 525 social engagements (likes, shares, comments) and a fantastic 830 clicks to the Unlocked site equating to an 8% CTR