The Tab
The Tab's Creative Student Marketing Group
uniqlo gr.jpg

UNIQLO: Leading the way

 
uniqlo.png
 
 

Leading the way with UNIQLO 

 

THE CHALLENGE

Uniqlo are looking for hard working, passionate students to apply for their (notoriously difficult) graduate scheme. 

THE STUDENT INSIGHT

The retail sector is a notoriously difficult sector for graduates to enter, and it takes a particularly driven individual with leadership characteristics and a passion for business to breakthrough.

Students are inspired by the stories of those that go above and beyond in their lives - put simply, hard work inspires hard work. That said, when profiling a selection/identity of students on a national scale, you have to ensure that they’re relatable and broadly interesting - both sport and music encapsulate this.

THE IDEA

We created three bespoke Branded Stories outlining the challenging, interesting, diverse functions within commerce, and how you can ready yourself for a career in the retail industry. Most notably, we produced two Social Branded Videos for our Facebook channel; firstly interviewing the students currently studying the toughest degrees in the country, as they offered their advice on how to stay motivated and dedicated through the tough times.

Secondly we created a video focussed on two students - a DJ and a boxer - whose work ethic doesn't fit into the “traditional” mould of what hard-work looks like. We followed them for 24 hours in each of their inter-twining lives. 

 
 
 

We also featured a graduate profile detailing how you could be ‘running your own store by 22 years old on the Uniqlo grad scheme’, created a shortlist of the most inspiring leaders currently at uni across 7 chosen cities in the UK, a feature on the student CEO’s running their own business, and a Facebook Live stream with the Head of HR from Uniqlo offering advice on future success

 
 
 
 

THE RESULTS

  • The branded video smashed KPIs, with over 175,000 views on Facebook in total

  • The video also drove over 800 students through to the UNIQLO grad site

Check Out The Campaigns

Get In Touch