Resolving money moments with Circle
THE CHALLENGE
Drive downloads of the social payment app
THE STUDENT INSIGHT
Every friendship group at university has specific relatable moments which money and paying money to friends are at the heart of; be that booking summer holidays holiday, splitting nights out, or paying bills for house shares
THE IDEA
So we created a social video, filmed entirely within iMessage on an iPhone, that demonstrated the role the app can play during these awkward money moments with mates. Humorous, shareable, authentic and totally relatable amongst students, we even showcased the real experience of using the app
THE RESULTS
Over 290,000 views of the video
- Over 1,500 social engagements