NHS: Promoting regional schemes
THE CHALLENGE
The NHS need to encourage more people to want to join their grad scheme that are based outside of London, therefore highlight why you don’t need to be in the city to be successful
THE STUDENT INSIGHT
Cities outside of London are becoming more popular graduate destinations as students become increasingly disenchanted with London, we wanted to tap into this growing trend
THE BIG IDEA
‘The best places to live after uni that aren’t in London’. Featuring five cities that the NHS grad schemes are based in - Ipswich, Norwich, Bristol, Bath and Salford - we created branded guides to these cities for those students considering where to base themselves after uni. Each city featured the best places to eat, drink and top things to do to show that they are exciting, vibrant alternatives to London. The guide also included a table comparing the price of essentials such as rent, travel and beer in each city to show how much more affordable life there is compared to London
The story was distributed nationally across our 48 university Facebook pages to educate, and hopefully inspire, our student readership
Visit the campaign by clicking the image
THE RESULTS
- Over 40,000 page views across the five key cities
- Driving over 700 students through to the NHS Grad Scheme site