Leading the way with UNIQLO
THE CHALLENGE
Uniqlo are looking for hard working, passionate students to apply for their (notoriously difficult) graduate scheme.
THE STUDENT INSIGHT
The retail sector is a notoriously difficult sector for graduates to enter, and it takes a particularly driven individual with leadership characteristics and a passion for business to breakthrough.
Students are inspired by the stories of those that go above and beyond in their lives - put simply, hard work inspires hard work. That said, when profiling a selection/identity of students on a national scale, you have to ensure that they’re relatable and broadly interesting - both sport and music encapsulate this.
THE IDEA
We produced two Social Branded Videos focusing on those students that go above and beyond in the pursuit of their goals - one centred around the hardest degrees in the country, and the other followed the lives of a student boxer, and a DJ.
Firstly we interviewed the students currently studying the toughest degrees in the country, as they offered their advice on how to stay motivated and dedicated through the tough times:
Secondly we created a video focussed on two students - a DJ and a boxer - whose work ethic doesn't fit into the “traditional” mould of what hard-work looks like. We followed them for 24 hours in each of their inter-twining lives:
We also featured a graduate profile detailing how you could be ‘running your own store by 22 years old on the Uniqlo grad scheme’, created a shortlist of the most inspiring leaders currently at uni across 7 chosen cities in the UK, a feature on the student CEO’s running their own business, and a Facebook Live stream with the Head of HR from Uniqlo offering advice on future success
THE RESULTS
The branded videos smashed KPIs, with over 230,000 views on Facebook in total
The videos also drove over 2,300 students through to the UNIQLO grad site