The Tab
The Tab's Creative Student Marketing Group
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Natwest: Definitive freshers guides

 
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Definitive freshers' guides with Natwest

 

THE CHALLENGE

Drive awareness and consideration of Natwest and RBS amongst freshers going into their first term

THE STUDENT INSIGHT

Freshers have no idea how to budget. When freshers first arrive at uni they haven’t had the responsibility of handling their own finances, alongside having a poor understanding of how much they’re set to spend. At this stage of their life they reach out for advice from trusted peers

THE IDEA

With this insight, we identified that there aren’t a lot of services available to help students through this unknown time. So, to provide aid for them in two ways, we created two branded stories for them; , The Alternative Freshers Guide and the Uni Budget Calculator

Our Alternative Freshers Guide tapped into the key insight that traditional freshers guides are boring, outdated and generally irrelevant - so we provided a guide populated by local editors and students, offering genuine, authentic advice on everything local students needed to know about their new life

 
 

Meanwhile The Uni Budget Calculator helped freshers to predict their spending habits during the first term through a useful, intuitive online localised tool.

 
 
Uni Budget Calculator: Click to visit the campaign

Uni Budget Calculator: Click to visit the campaign

 
 

THE RESULTS

  • The Alternative Freshers' Guides were viewed over 120,000 times in the run up to the new university year

  • The Uni Budget calculator was used over 40,000 times by freshers, collecting over 50,000 data entry for Natwest

Check Out The Campaigns

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