The Tab
The Tab's Creative Student Marketing Group
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Hostelworld: Six cities, one summer

 
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Six cities in one summer with Hostelworld

THE CHALLENGE

Build affinity with students and drive more bookings at Hostelworld’s flagship European hostels

THE STUDENT INSIGHT

Students are increasingly becoming more sophisticated about their travel considerations - seeking out new destinations to explore - and they trust peer recommendations over traditional media 

THE BIG IDEA

We followed three globally recognised travel bloggers - Kiersten Rich, Catherine Lux, and Katy Colins - as they explored six cities in one British summer. As travel is inspired by rich locations, we featured the stories in a bespoke custom story on site, allowing us to showcase the high res, glossy destinations linked to their excursions in a brand new format.

THE RESULTS

  • Over 22,000 views of the Custom Branded Story

  • Over 4 minutes average dwell time on story

Check Out The Campaign