Six cities in one summer with Hostelworld
Build affinity with students and drive more bookings at Hostelworld’s flagship European hostels
THE STUDENT INSIGHT
Students are increasingly becoming more sophisticated about their travel considerations - seeking out new destinations to explore - and they trust peer recommendations over traditional media
THE BIG IDEA
We followed three globally recognised travel bloggers - Kiersten Rich, Catherine Lux, and Katy Colins - as they explored six cities in one British summer. As travel is inspired by rich locations, we featured the stories in a bespoke custom story on site, allowing us to showcase the high res, glossy destinations linked to their excursions in a brand new format.
Over 22,000 views of the Custom Branded Story
Over 4 minutes average dwell time on story